One of the first rules of couponing that you hear is that you must not be “brand loyal” meaning that you can’t just chose to use one brand of say toilet paper.  I totally disagree with this statement. You can’t be brand loyal on every product but you can pick the items that you prefer and coupon for those items and still manage to save money.   I have many items that I am brand loyal to. What that means for me is that I tend to stock up on the items when they go on sale and/or hit my buy price. It also means that on occasion I end up paying a little more that I would for the same item of a different brand but the difference is well spent in my book. I am brand loyal for my deodorant, it has to be Mitchum, my buy price is $1 or less. Currently I am looking for this item on sale because I am using my last one. In laundry detergent, I am really brand loyal to Tide. I have found that I don’t like the smell of other brands and most don’t clean as well so I ended up using more. This summer I was able to stock up on Tide, so I am just keeping an eye out for awesome deals at this point. Now I do have a rule that free is the best so when CVS offers free laundry detergent using ECB then I purchase and save for our annual beach trip. We watch a load of towel and bathing suit every day, free is good enough for these daily washings.  Lily has very sensitive skin and after multiple trips to the demonologist, we have found that buying Aveno bath wash is worth the expense.    A final item that I am extremely brand loyal to is Diet Coke.  I have been using Coke Rewards for several years now and honestly will drink water if my Diet Coke is not available.

CVS has really not had any awesome sales since Thanksgiving but I was able to stock up on several brand loyal items this week at a 68% saving!  The standard for couponing is 60% or more is a buy price so I am extremely pleased. I did spend $27 for these items but saved $58. I purchased 7 bags of Christmas candy, 6 12 packs of Diet Coke, 2 2L Diet Coke and 2 bottle of body wash for Lily.  Are you brand loyal?